Since its opening on October 1, 1971, Herb, Peggy and Courtney Puffer, owners of Pacific Western Traders, have focused on the art and culture of the tribes native to California, through sponsoring demonstrations by native basket weavers and other traditional craftsmen, and encouraging the re-creation of traditional Californian tribal arts. PWT is widely known for this specialty and furnishes exhibit specimens to museums and schools throughout California and elsewhere, as well as, a wide range of educational tools, including an extensive selection of books and recordings, traditional foods, craft, clothing: ceremonial supplies are also offered along with a fine example of tribal arts from throughout the continent.

During the early 1970's, the organization of the Maidu Dancers and Traditionalists came into existence at PWT, through the efforts of the late Konkow Maidu artist Frank Day, the Puffer's, and the desire of young California Indians to learn traditional dance. This dedicated group, now well recognized for its faithful revival of traditional songs, dances, and regalia of the tribes of central California, performs at tribal and other special events throughout the state.

PWT sponsors a Spring Indian Market, and special showings of regional folk arts and work by individual artists throughout the year. An annual Mexican Days of the Dead exhibit is scheduled during October-November, and the PWT Christmas Shows: every week end in December, features Native American artists and traders.